Rants

The 7 Faces of Fundraisers

Some people may know the early 90s book, The Seven Faces of Philanthropy. It mused on seven types of donors — the “socialite,” the “investor,” etc. The book is a quarter-century old, though it still holds its weight in the canon of good practice literature.

Since there are, evidently, seven types of donors, I thought it would be fun to explore the types of people asking those donors for support. I give to you, THE SEVEN FACES OF FUNDRAISERS

  • The Lazy Larry — You’re not at all sure what this person does all day, since they’re never out with donors. They spend a lot of time in the kitchen, and absolutely no one is surprised when they leave after 18 months, just a few weeks before you learn the organization won’t meet its fundraising goal. Thanks, Larry.
  • The Michael Scott — Much like the character from The Office, this person somehow remembers everything about every donor, like grandchildren’s birthdays, favorite cars, spousal musical interests and beyond. It’s magical to experience, though replicating this skill is impossible. If they quit, you are screwed.
  • The Sleeze — Much like Clementine from this post, this person is always fundraising, irrespective of the situation. Doesn’t matter if it’s a luncheon, funeral or doctor visit, they are always talking about their organization in the most smarmy way possible, and it’s gross.
  • The Overachiever — Your organization wants to do an annual appeal, capital campaign AND gala, even though there’s only one development staffer? No problem, the overachiever has your back! Not one of those things will get done well, but by golly, “E” for effort. Much like Lazy Larry, this one may also be gone in 18 months, but only because they need to go “find themselves” in a new job at Lululemon.
  • The Transition-ist — This one doesn’t make any sense on paper. They come from a totally different field like corporate banking or Starbucks, perhaps with the expectation they might bring a fresh perspective. Usually they spend too much time talking about “how things used to be” at their last gig, with nonsensical suggestions on how to do things like “scale up” or “optimize.”
  • The Analyst — Numbers are the only thing that matter. Did you make your goal, no. Will the organization have to lay people off, yes. But new donor acquisitions are up by 3 percent, so, winning!
  • The No Nonsense Nicholas — Colleagues and contributors alike love working with this person. They have passion for the mission, don’t overstep with donors, never suggest new program ideas just to solicit funds and they are generally super pleasant. Similar to The Michael Scott, this one is a unicorn.

So does this sum it up? Who is missing from the list? Inquiring minds want to know…

[See also, The Five People you Meet in Nonprofits]

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Thoughts

Got ABS, bro?

Abs are great and all, but have you ever tried being a great steward of the trust your donors put in you by contributing to your organization?

See for me, that’s abs: Always Be Stewarding. It’s somewhat of a lifestyle for me, the way exercise might be for others. I write about it a lot, though I’m not sure it can be overstated.

Over 15 years in and around nonprofits, one sees myriad ways of demonstrating appreciation. Some organizations barely scratch the surface (thank you letters/emails) while others are utter rockstars with full stewardship programs (donor newsletter, event invitations).

Forever I worked in arts and culture, before transitioning to other types of nonprofiteering. Different sectors appreciate their donors differently, though I’ve consistently found a foolproof practice of sharing what you might consider “mission moments.” In this way, rather than telling donors what they get for their giving, show them how their generosity makes a difference.

I tried this at the end of last fiscal year a simple one-page letter with five short paragraphs, each spotlighting a different area of our work. I titled it simply, “impacts and benefits.” Nowhere in the letter did it ask for anything, rather, it was straight appreciation. This wasn’t novel, and in fact, it was a lightbulb idea after talking with a friend who’s a donor to the organization. And something funny happened.

A few weeks later, we started getting checks in the mail. And most of them were additional gifts beyond what the donors had already gave — not renewals of previous gifts, but increases. Again, we reinvented no wheels, but we put some gas in the car. This was sort of wonderful, and rather affirming to know people felt strongly about our efforts.

So how are y’all getting your abs?

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Thoughts

It’s the most wonderful time of the year…

Most of us are familiar with the classic holiday Andy Williams song. But the song was actually co-written by George Wyle and Edward Pola. Behind the scenes, the two crafted possibly one of the most well-known Christmas songs, ever. A lot of great things happen behind the scenes, and the movers and shakers often get less credit than they deserve.

As a nonprofiteer, I think about that a lot during the holidays. I think about all the terrific things happening throughout the year, and I certainly think about the equally terrific people who make those things happen. In our world of fundraising — especially as it relates to corporate and foundation partners — those people are not always the top figures. They might be coordinators, executive assistants or other complementary collaborators.

Each year, at some point between Thanksgiving and December 31, I always make it a point to set aside a good chunk of time to not only reflect on the past year’s meaningful experiences, I make sure to thank each and every one of those complementary collaborators. I pick up the phone, I write notes, I send e-mails. Some I’m closer with, and some I’ve never met, but in no small way, they have all made my life easier and better, and they deserve exceptional appreciation.

So as we inch closer to December 31, won’t you all join me in sharing thanks with these superheroes? Because really, it IS the most wonderful time of the year.

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