Note: This is an update from a 2017 piece on the topic of being thankful, sharing again under the guise of Thanksgiving!
In my last office kitchen there was a microwave. This wasn’t a special microwave, though when your food was ready, the screen flashed: ENJOY! Not DONE or FINISHED—instead, it displayed a warmer sentiment. It was a light touch, though every time I warmed my food, it was a pleasant surprise.
For me, it’s the same when someone shares a “thanks” when you hold the door, or a “gesundheit” after a sneeze. Expected? Maybe. Typical? Not so much. It’s 2018 and things are only moving more and more quickly — like Brooks said in Shawshank Redemption, “…the world went and got itself in a big damn hurry.” We sometimes forget, while these little social graces are pleasant, they are meaningful.
If we think in terms of business, like a meeting, a donation or any transaction, we have a tendency to rely on quick, standard, electronic-only gratitude — a “thank you” e-mail, a social media post or the dreaded e-newsletter auto-signup.
I challenge that we give thanks in a more personalized way.
This can be difficult with today’s pace. We get so fixated on quantity over quality, at times we feel fine with complacency. Truth be told, our stakeholders (defined however you do in your industry) are generally fine with it, too. Though, who ever really shined in their efforts by being “fine?”
So, what can we do? You can start by spending a few moments more when you show your appreciation:
- Sending one of those “thank you” e-mails? Personalize the header from “Dear Mr. So and so” to “Dear Bill” (if appropriate) and make it an actual letter or card. Mailing addresses are pretty easy to find these days.
- Posting some social media love? Share the appreciation more publicly in a way that stakeholders will see, like in-office, in-store or elsewhere.
- Auto-signing someone up for that flashy e-newsletter? Pick up the phone and share some exciting news about a program or product.
And another thing, while we’re on the subject…
- Something not go exactly your way? Take the opportunity to travel the high road and—even in response to an unfortunate experience — share your gratitude.
I believe these are things we can do with ease, and even begin to enjoy. Think about calligraphers and how they spend their time meticulously crafting their words in a creative, meaningful way.
So, be calligraphers of gratitude. You’ll thank yourself for it later.