“The opposite of love is not hate, it’s indifference.”
I knew that quote long before I knew the name of its author, Elie Wiesel. Wiesel seemed like a pretty stand-up guy — activist, Nobel Laureate, Holocaust survivor — one of those people who make you feel really unaccomplished on your best day.
I think Wiesel’s quote can relate to work. In terms of nonprofit work, it might read: “The opposite of good work is not bad work, it’s indifferent work.” What really anchored this for me was an experience I had last year as a donor.
I made a modest gift to a friend’s organization, not just to show encouragement, but because I believed in the work. The online donation form was easy and clear, but after clicking DONATE… nothing. No e-mail confirmation, no word from my friend. Radio silence. I actually had to check my bank statement to make sure the payment went through. In my mind, this was bad. But more than that, as the days, weeks and months went by — and I heard absolutely nothing from the friend or organization — I thought more about how it was simply indifferent.
This was a missed opportunity. My gift wasn’t going to make or break the organization, but the indifference was wholly off putting. About eight months later, I eventually did hear from someone at the organization, but this person wanted to visit and “talk about considering deeper support” of the organization. LoL, no thanks.
I’ve said before how the nonprofit sector is the field of feel. And while we should be involved — volunteer, attend a program, donate — for logical reasons, quite often we are driven by passion for a cause. With that kind of engagement there’s a lot at stake, and indifference creates an unnecessary hurdle. If we treat our inner-circles poorly, what’s to be said for those further from the center? Read more on that, here.
I’m not saying it’s easy. Heck, it’s really, really difficult to be thoughtful, and a lot of organizations would benefit from stepping up their stewardship game. But friends… we all have a lot of competition out there, especially as it relates to funding. It’s become somewhat of a constant drone in these blog posts, but y’all… hear me now: